Creativity, Yes. Ownership, No.
It was difficult to think about metadata, RFDI chips and code breaking in the same context, or environment as storytelling. We had to rewire our thinking back to a simple place where story was central – but then apply the basics of that to an audience who consume story so very differently. Keep it simple, but then make it complex enough to engage on new, immersive and constantly evolving levels of engagement… I was lucky to debrief over coffee with Alison Norrington (PHD researcher, transmedia writer, storyteller) and we touched on the difficulties facing writers who want to work in this new environment… Lance Weiler called transmedia storytelling the return to a more ‘campfire scenario’ where stories become passed down, elaborated on, reinterpreted, and retold. So here we have flashes of Barthes ‘Death of the Author’ – since text and author are even less related under new storytelling methodology.
As a writer, or a storyteller, once again your creativity is at the heart, but ownership can’t be. (“It’s not you, it’s Media.”)
Wish I’d been able to participate in those three days in London!
In any event, the debrief is food for thought. For mind wandering. For wondering, and musing and mulling over and… Create. Share. Dig deep. Invent from the source. Share. Surrender your creation and move on.
What do you think about the future of storytelling in the digital age? Where do your storytelling dreams fit into the transmedia landscape?